Invited to participate in a think tank to help Unicef’s global initiative, The Future of Health, we created the Information Blanket. A baby blanket that’s imprinted with the vital information needed to give newborns the very best odds of survival. It is simple, utilitarian, easy to manufacture, distribute and works in any local market, globally. It uses clean, friendly, approachable symbols and a minimum of written words. This May, we head to Uganda to give the blankets to young mothers in hopes of saving lives. To learn more about the program, please visit: www.TheInformationBlanket.org
We not only launched a brand, we created a category. In 2010, the top New York cocktail lounges met Bols Genever, a premium spirits brand from Amsterdam, served great alone or mixed. We positioned Bols to match its unique taste, Strangely Perfect and doubled sales in ten months.
Isn’t there something we can do with these beautiful bottles when they’re empty? That question was answered with the creation of our environmentally friendly effort called the Bols Glassware Program. We collect the empties back from the bar, cut them down, hand polish the edges, and boom, you have a beautiful glass. The glasses are given out as premiums to help open new accounts.
Facing increased competition between full-service firms and discount brokers, Charles Schwab & Company’s revenues were flat and the brand had found it harder to distinguish itself in the marketplace. With the return of Charles Schwab, known to his employees as “Chuck,” the solution became simple. Allow customers the ability to talk frankly about their investment needs with Chuck and thus, the “Talk To Chuck” campaign was born. It is the financial industry’s longest running campaign and certainly, one of the most successful.
This three-time gold EFFIE program, which included packaging, point-of-sale, event marketing, PR and advertising, energized the long-dormant brew with the unique raw energy of The City That Never Sleeps.
Created for Rheingold Beer, this new media concept brought the brand to the streets and the streets to the artists at over 30 locations in New York City and the five boroughs.
Created for Penguin Books, this is the 50th anniversary cover for William S. Burroughs seminal novel, Junky.
Samsung makes one of the quietest washing machines in the world. It's quiet because it doesn't vibrate. Out this truth was born a design solution for retail POS and a beautiful piece of film about the treasures a little boy gathers through his daily adventures.
Visual identity and campaign development for the historic, French cognac brand, Hennessy.
Brand identity, packaging and retail application for the launch of Coca Cola’s global coffee brand, Far Coast.
The world of wine packaging has changed dramatically over the past couple of years. Many of us now buy the bottle because of its label.
The night sky, and all the stars that fill it, became the inspiration for this luxury brand of sparkling rosé.
La Loo’s has that custard-like-old-fashioned-ice-cream-parlor-taste, with superior digestibility.
After a long slumber, we repositioned the former renegade of American style as “The Refuge From Fashion,” a refreshing departure from the heavily metrosexualized and “extreme” fashion images that don’t relate to our audience of “guys growing up.” Our creative tells the stories of their lives, instead of telling them what and whom they should aspire.
In this viral campaign for Sneaux, we showed that even a shoe not known for its technical performance can be great when it comes to skating with your friends.
To celebrate twenty-five years of storytelling, we created an iconic program—applying it to all pieces of communication, including signage, tickets, catalogs, posters and the prestigious award trophy.
In collaboration with the Barbarian Group, we created this film-based interactive experience to showcase Samsung's mobile video capabilities on their new line of 4G phones. It's a new way of thinking about film, time, motion and plot. Utilizing an icon-based interface, it's intuitive and easy to use.
Although this promo won an Emmy for editing, we, along with the client are much more impressed with the results it produced.
This corporate image and B2B campaign helped IFF compete with the younger, creative companies. Our “Nature Unveiled” campaign focused the brand on the explorative development process and creativity through nature—the true source of all their products.
To get New Yorkers in the seats of this fledgling theatrical production of the Dr. Seuss Classic, we implored everyone to join in the fight to “Catch The Grinch” before he stole more than just Christmas.
We've worked a number of Allied Domecq brands. A couple of our favorites are a new halo brand for Beefeaters Gin and a packaging refresh for Canadian Club
